I'm Imo. I live on unceded Djiru land in the town I grew up in tropical north QLD. You’ll often find me sandy, salty + beaming.

Long before copywriting, I was the kid reading the newspaper in line at IGA, asking too many questions and trying to make sense of the world.

At 12, life threw me a curveball. Living with multiple disabilities and chronic illnesses didn't make me a writer —but it did make me endlessly curious. I learnt to question everything, look beneath the obvious and keep searching until I found what was really going on.

Looking back, that's become the thread running through everything I do.

Over the past six years, I've helped organisations including Koala, CSIRO, Lifeline, the NDIA, Vision Australia and Modibodi say what they really mean. From websites and campaigns to award submissions and thought leadership, I love untangling complexity and turning it into communication people actually understand.