I'm Imogen Ruby. I live on unceded Djiru land in the town I grew up in, in tropical north QLD. You’ll often find me sandy, salty + beaming about it.

Long before copywriting, I was the kid reading the newspaper in line at IGA, asking too many questions and trying to make sense of the world.

At 12, life threw me a curveball. Living with multiple disabilities and chronic illnesses made me endlessly curious – I learned to question everything, look beneath the obvious and keep searching until I found what was really going on.

Looking back, that's become the thread running through everything I do.

Over the past seven years, I've helped brands and organisations like Koala, CSIRO, Lifeline, the NDIA, Vision Australia and Modibodi say what they really mean.

I’m at home in a messy problem or a conversation full of half-formed thoughts. Asking the question that opens something up. Finding the thread that makes it all make sense.

I’d love to help you shape what’s worth saying into words.